LONDON, United Kingdom – 12 June 2013 – Walk for Water, a new iOS app, launches this week. Conceived as a donation platform that encourages healthier living, the app uses the iPhone’s accelerometer to count steps that users take while attending certain special events. A brand sponsor then makes a donation to charity: water based on the successful completion of a pre-determined goal for each user. The 2013 Cannes Lions Festival, which takes place 16–22 June, is the first of these events.
Although the app generates donations only for specific events, anyone can use Walk for Water to measure their activity level whenever they wish. The interface design is beautifully uncomplicated, with infographics that make it easy to see when you’ve hit your daily target.
“We wanted to create a fun way for people to contribute, simply by doing something they do everyday without even thinking,” explains Valli Lakshmanan, marketing director of Walk for Water. “The app promotes an active lifestyle, raises awareness and generates funds for an organisation that’s doing some really incredible work.”
charity: water is a non-profit organisation bringing clean and safe drinking water to people in developing nations. All proceeds from the app will fund their infrastructure projects across the globe – like handwashing stations, latrines and water wells. By directly supporting people in need, these community investments make vital improvements to their everyday lives.
Walk for Water is free – simply download it from the App Store and start walking. To find out more, go to walkforwater.co.
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